WHAT YOU'LL LEARN IN THIS EPISODE:
Why 88% of organizational changes produce no lasting results
The science of motivational interviewing (2,000+ randomized control trials)
Change talk vs. sustain talk — and why it's 19x more powerful than you think
How to reframe resistance as actionable information
Why training alone doesn't change behavior — and what does
TIMESTAMPS:
00:00 Introduction — What if resistance is information?
02:30 Jeff's background in behavioral science and change management
04:00 Why 88% of organizational changes fail
07:00 The 'why' communication gap
09:30 Cross-cultural dimensions of change communication
11:30 Intrinsic vs. extrinsic motivation
14:30 What Jeff does differently — skills, not just frameworks
18:00 What is motivational interviewing?
21:50 Reframing resistance: change talk and sustain talk
28:40 Champions for change — done right
34:40 Real stories of transformation
38:55 How to work with Jeff
CONNECT WITH JEFF WETHERHOLD:
Website: jeffwetherhold.com
LinkedIn: linkedin.com/in/jeffwetherhold
Sustainable Change System + MI for Health: jeffwetherhold.com
CONNECT WITH LORI + THE SHOW:
Website: https://www.aworldofdifferencepodcast.com
LinkedIn: https://www.linkedin.com/in/loriadamsbrown
Substack: https://loriadamsbrown.substack.com
The Global Edge (LinkedIn Newsletter): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7287957228622360577
Patreon — Difference Makers: patreon.com/aworldadifference
Leave a review: https://www.aworldofdifferencepodcast.com/reviews/new/
#ChangeManagement #MotivationalInterviewing #Leadership #OrganizationalChange #AWODifference
